Lure makers...and users! are very passionate about the beauty and effectiveness of lures made from Paua Shell product, and the reason is: they work very well! This explains why lure making is a thriving business, made of very established companies as well as small hobby-style businesses. Many lure makers use our shell veneers and heat them up to wrap around the body of the lure, but others cut their lures directly from raw Paua Shell, with spectacular results, as shown below. Of course, it would be heart breaking to see such a lure disappear with a fish slightly too big!